Advantages of Ownership

Why your website matters even more, even if you’re getting fewer “visits”

By David Innes, RealBasics.com | Oct 7, 2026 |

I just ran across a post by Loren Baker explaining why strong websites still matter even though fewer people may be visiting them as often: AI models still read your site, often more carefully than casual human visitors do. [Tech company CEO Sachin] Puri illustrated the change with a hypothetical customer who asks an agent…

Roger Montti on why Cloudflare’s proposed EmDash CMS probably isn’t a “WordPress killer”

By David Innes, RealBasics.com | Apr 2, 2026 | Comments Off on Roger Montti on why Cloudflare’s proposed EmDash CMS probably isn’t a “WordPress killer”

Roger Montti, on Search Engine Journal, lists “6 Reasons Why Cloudflare’s EmDash Can’t Compete With WordPress” in this article, but really only needed one reason to explain why EmDash probably can’t compete with WordPress. (Assuming Cloudflare’s announcement wasn’t just an April Fools prank to begin with.) 1. EmDash Is Not User Focused There are over…

Why the difference between real WordPress vs for-profit “WordPress.com” matters

By David Innes, RealBasics.com | Mar 2, 2024 | Comments Off on Why the difference between real WordPress vs for-profit “WordPress.com” matters

Short answer? Real WordPress is free, open-source, created and distributed by a not for profit foundation, and distributed to individual tens of millions of personal web servers around the world.Meanwhile, the for-profit, deceptively named WordPress.com is a social-media-style company like Twitter or Facebook, with terms of service that let the owners freely collect and sell…

On Facebook outages and why it’s still ok to “own your own content”

By David Innes, RealBasics.com | Oct 7, 2021 | Comments Off on On Facebook outages and why it’s still ok to “own your own content”

Over at PostStatus David Bisset has a thoughtful post about brushing off the recent Facebook/Instagram/WeChat outage with quips about “own your own content.” Time will tell if Facebook being down on Oct 4th will be the single greatest system failure in tech in 2021. There’s been some good writing explaining what went wrong (and the fact that mistakes…

Setting Realistic Website Goals for 2019!

By David Innes, RealBasics.com | Jan 14, 2019 | Comments Off on Setting Realistic Website Goals for 2019!

  New Year, New Site The number one thing website owners want to change when the New Year rolls around is to update their theme. That is to update the website’s look or change up the layout all together. However, there’s more to make out of an annual update! Here are a few steps better…

How Do You Avoid Website Sameness?

By David Innes, RealBasics.com | Mar 6, 2018 | Comments Off on How Do You Avoid Website Sameness?

  Beautiful TV commercials, high tech web ads, you’ve seen all the different build-it-yourself website services like Squarespace, Wix, Weebly, GoDaddy, and so many more. They only sell you all the benefits of a serverless site making it seem like you have all the power to make your website unique. However there’s one problem with…

Testing reviews from Reputation Igniter

By David Innes, RealBasics.com | Dec 13, 2017 | Comments Off on Testing reviews from Reputation Igniter

We’re really proud of our reputation.  We do our very best to support all our clients in a timely, cost-effective, and friendly way.  We’re proud of the reviews we’ve received from clients.  (Secret to our success?  Have awesome clients!) We’re also proud to show off our review tool from Reputation Igniter.  They’ve recently created a plugin…

Choosing WordPress over SquareSpace isn’t Quite a No-Brainer But…

By David Innes, RealBasics.com | Mar 24, 2017 | Comments Off on Choosing WordPress over SquareSpace isn’t Quite a No-Brainer But…

I admit we’re very partial to WordPress here at RealBasics.com.  It’s easy to setup, easy to use, easy to extend, easy to maintain, and of course from here it’s very easy to find a company that can help you keep everything up to date. And so we’re pretty sympathetic with this rundown of the advantages vs. disadvantages of…

The best three low-cost hosting plans as rated by ReviewSignal

By David Innes, RealBasics.com | Jan 16, 2017 | Comments Off on The best three low-cost hosting plans as rated by ReviewSignal

We don’t do web hosting here at RealBasics.com — it’s part of our “it’s your website” philosophy!  But we do have opinions and we do like to make recommendations.  It’s always nice to see serious, benchmarked tests of hosting companies around the internet.   And even nicer to see that two of our favorites made…

Why do we add a page builder in almost every site?

By David Innes, RealBasics.com | Sep 19, 2016 | Comments Off on Why do we add a page builder in almost every site?

Why do we add a page builder to almost every site we create?  Because we believe, strongly that it’s your website!”  Page builders just make owning your site that much easier. For those of you who don’t know, a page builder is a graphics tool that lets you create and edit even very complex web content without…