Why the difference between real WordPress vs for-profit “WordPress.com” matters

Short answer? Real WordPress is free, open-source, created and distributed by a not for profit foundation, and distributed to individual tens of millions of personal web servers around the world.Meanwhile, the for-profit, deceptively named WordPress.com is a social-media-style company like Twitter or Facebook, with terms of service that let the owners freely collect and sell…

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Is blogging for SEO worth it?

The short answer is maybe blogging helps random strangers find one of your posts on the internet… but that’s not the best reason for blogging. Blogging instead establishes your authority, credibility, and availability. The chance of getting freelance work from random search (eg “web developer near me”) is pretty low vs the odds that they…

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Principles for blogging or any other social media posts

The post is about using Instagram stories but it applies to social media posting in general, and blogging in particular. It’s the full text of an excellent article about posting strategy, from Reddit user Remarkable_Celery709. It was posted in the u/smallbusiness subreddit on Reddit. I almost never quote other people’s complete work, but I’m posting…

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Kids Company – redesigned and rebuilt

Portfolio - KidsCompany - rebuilt 2023

Kid’s Company provides after-school care, early learning, and summer camps in Seattle and King County. When we were approached to help redesign their WordPress website site we first did an assessment to see what they already had. There had been some interesting structural decisions. It was mostly the kind of changes you see when a…

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