Great Resources
Principles for blogging or any other social media posts
The post is about using Instagram stories but it applies to social media posting in general, and blogging in particular. It’s the full text of an excellent article about posting strategy, from Reddit user Remarkable_Celery709. It was posted in the u/smallbusiness subreddit on Reddit. I almost never quote other people’s complete work, but I’m posting…
Read MoreNote to self: converting a site to Google Analytics 4
This post includes the steps for converting a site from Google Analytics 3 (GA3) to Google Analytics 4 (GA4.) I’m posting it so I’ll be able to find it myself, but it may be helpful for others as well. If I find further information about making the switch I’ll try to update this post. Earlier…
Read MoreWe’ve added Cloudways managed VPS hosting to our list of recommended products and services
This post was updated with new information. We’ve added Cloudways to our list of recommended products and services. We’re a little late to the VPS market as most of our small business clients don’t need the kind of horsepower you can get with a good VPS. And to be honest, until fairly recently managing your…
Read MoreGrowthZone Member Management for Associations and Chambers of Commerce Websites?
Does your website use one of the GrowthZone membership managers (including ChamberMaster and MemberZone) for your professional association, chamber of commerce, or other membership-oriented organizations? If so did you know you can integrate your membership pages with your website? If you have a WordPress website there are two ways you can do this: By creating…
Read MoreWhat to look for in appointment-scheduling plugins for WordPress
On a WordPress-related Facebook group someone asked… I’m looking for something similar to Schedulista that can do the following:-Allow people to book appointments on a website-Remove unavailable appointments in real-time-Send SMS/Email reminders to people who book the appointments-Create a calendar each employee can access from an app-Open source to manipulate how it appears on a…
Read MoreRealBasics Recommends Jennifer Boyle Photography for business photography
Reverse disclaimer: We don’t get money or brownie points for recommending JenniferBoylePhotography.com. Instead we wholeheartedly recommend her work because we get awesome complements for client sites that use her photos. We can take credit for sites running quickly, securely, responsively, and sustainably. But what people really notice is design, the text, and especially photos. Jenny’s…
Read MoreRealBasics Recommends: Niamh Arthur’s 4-week Ignite Video Challenge online course
This is a plug for a paid-for online video blogging course. This post includes a direct link and an affiliate link to the course (you can choose either.) I recommend it highly to clients who are interested in a safe, supportive environment for learning how to do video blogging. If you’re not into that you…
Read MoreArithmetic: would you spend $500 to save $10?
If you have really terrible hosting it can cost you Lost leads Lower search engine ranking Abandoned site visits Lost sales Lost customer If you have “Inexpensive,” but really terrible hosting it can also cost you… Additional hours of development time Because somebody’s got to spend time on the phone with your host’s tech support,…
Read More“Blogging for one” – tips for writing for your ideal client
“An egotist is someone who wants to talk about themselves instead of about me.” — Ambrose Bierce Since we tend to write alone it’s sometimes hard to remember our readers have their own ideas, intentions, wants and needs. When we forget this we’ll tend to write in terms of our wants, needs, insecurities, and interests. …
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