Do you have to pay “Domain Listings” $288? 2024 Edition

It must be that time of year again. A client sent me this scan with a short, to the point question.

“Is this junk or is this a legit renewal for us?”

Client to remain nameless

As always, my short, to-the-point answer is no, this is not a “legit renewal.” As I’ve been saying since at least 2021, if you read the fine print you’ll see that paying these… people… any amount of money for a “website listing” will not renew your domain registration.
If you peer even closer at their fine print and type the URL to their extremely obscure website you’ll see the following

When you purchase your Domain Listing, you are receiving a global landing page for your company or organization’s information, and being listed beside some of the top domains in the USA!

All initial Domain Listings are created using information that is publicly available. If your Domain Listing does not contain all of the information listed above, It’s probably because your information was not publicly available and/or because we were unable to locate the information when creating your Domain Listing. 

From their website’s “About Us” page

M’kay, so for nearly 300 freakin’ dollars you can get a “landing page” with… the same information Google, Bing, Yahoo, ZoomInfo, Dunn & Bradstreet, your state Department of Revenue, the Small Business Admistration, Yelp, Facebook, and others probably already provide for free. Not to mention your own website is a “landing page!”

And by the way, you don’t have to take my word for it. Try searching “domain authority” website listing invoice and see how many people will tell you the same thing. In terms much less polite than I will.

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David Innes, RealBasics.com

I've been building and maintaining websites since 1997 and building and supporting similar hypertext-driven software since 1987. I've done maintenance, support, and maintenance for physical and digital systems since 1981. And no, I still haven't seen it all but by now I usually know where to look. More about David Innes...