How much to build a (Real Estate) website?

By David Innes, RealBasics.com | May 3, 2019

In one of the Facebook groups for WordPress developers I follow someone asked: “Question what is the average charge or cost to a customer to build them a real estate web site?”  And someone answered: “Anywhere from $1500 to $100,000.”  That was not a flippant answer.  Here’s why. I happen to be working on this…

Read More

Three questions every business site should answer, one question every business site should ask…

By David Innes, RealBasics.com | April 28, 2019

Every business website needs to communicate three things quickly and clearly to their ideal clients – your value proposition, a reason to believe, and your distinctive difference from your competitors.  The more quickly someone gets those three things the sooner they’ll answer your call to action. Value Proposition — you’re worth it!  better, faster, less…

Read More

Google: pages should show what real people want to see

By David Innes, RealBasics.com | September 15, 2016

There are two main things you can do to improve your website’s SEO Part One: the “marketing” side One part is all about marketing in the best sense of the word: identifying the people you want to reach identifying how they think about your products, services, ideas, or interests Then creating content that meets their interests speaks to…

Read More

Email Marketing Results? Still Impressive!

By David Innes, RealBasics.com | July 16, 2015
Mailing-list marketing has the highest response rate

There’s a reason just about every online marketing guru’s website dangles a “subscribe to our newsletter” popup: old-school email newsletters are still the most reliable online marketing method. In a post answering the question Does WordPress Email Marketing Actually Work? business tech blogger Brenda Barron says yes.  Emphatically! You should read the whole post yourself but three excerpts —…

Read More