When creating a new website or promoting your business, video usually isn’t on the top of your list. However, a recent study shows that 45% of businesses use promotional explanation videos on their home pages and 61% of businesses surveyed said they use video as a marketing tool. Using promotional video is an important tool for both your website and your business overall.

You can use video in a number of ways on your website! Here’s some awesome benefits:

• Make your video upfront and visible! Video content on your website is an awesome way to introduce your brand and your service to your clients. It should be located on your home page so your visitors know exactly who you are and what you’re all about!
• Video marketing can boost your site’s SEO! By adding video to your landing pages, and content offers, it’s easy to improve your company’s SEO value and improve your click-through rates across the board.
• You can inject your personality in your videos! Visitors to your sites love to know what you’re about and experience everything you have to offer which helps build trust, and connect with viewers on an emotional level.
• Video is more memorable than written content. As consumers, we’re exposed to thousands of marketing plays and ads every day. Consumers are growing increasingly “blind” to banner ads and text ads, however, it’s much harder to ignore video.

Due to the viral nature, easy access, and great built-in accessibility, promotional video is becoming one of the most important aspects of the internet today. It has a great ability to drive sales and showcase personal emotion to your customers. If you’re looking for new ways to stand out in today’s competitive online environment, it’s time to explore video marketing for your website.