It can be hard getting into all the website terms and understanding how they work with elements of your website. That’s why we’re here! We at RealBasics want to make your life easier and letting us deal with the hard work is the first step in that process.

Is your site running slow? Is it taking a long time to load things like images and links? That can be caused by a number of different factors on your site. Let’s run through 3 few terms and processes that can help your website run faster, smoother, and in turn, help your conversion rate!

1. Minimize HTTP Requests

HTTP (Hyper Text Transfer Protocol), is the method to which browsers and servers communicate with each other over the Internet. According to post by Yahoo, 80% of the end-user response time is spent on the front-end. “Most of this time is tied up in downloading all the components in the page: images, stylesheets, scripts, Flash, etc.” the quickest way to improve site speed is to simplify your design. If you’re working in WordPress, make sure to deactivate all plugins that are not crucial to your business.

2. Use a CDN (Content Delivery Network)

A Content Delivery Network is a collection of web servers distributed across multiple locations to deliver content more efficiently to users. The server selected for delivering content to a specific user is typically based on a measure of network proximity. For example, when a user visits your site from Thailand, they are downloading files from the server that is closest to them. The bandwidth is then spread across so many different servers, it reduces the load on any single server.

3. Optimize images

Images are an obvious and important part of your website. With images, you mainly need to focus on size and format to help cut down the loading time. Keep your images a consistent size and crop whatever you don’t need within the images. For a good format that is both high definition and small file size, JPEG is best. PNGs can also be a good choice with the same qualities as a JPEG, however older browsers don’t always support PNGs.

These are just a few of the processes to help speed up your site. We can improve your performance, design, and more with our easy solutions and helpful environment. Call today for more information!

Sources:

• ventureharbour.com/improving-site-speed
• crazyegg.com/blog/speed-up-your-website
• developer.yahoo.com/performance/rules.html#num_http
• speedrak.com/reduce-http-requests-increase-site-speed