Website design, functionality, and flow is one of the most important parts of the consumer experience for your business.

Without a positive user experience, your marketing tactics can be affected, so it’s important to understand what exactly makes for a well rounded and effective user experience. According to an article by WebpageFX, here are a few elements to consider for a successful website user experience:

1. Usability

The structure to your site must be easy to use and respond to your customer’s needs before they even realize they have them.

2. Functionality

Everything on your site from menu to buttons, should serve a purpose and make sense to your visitors.

3. Adaptability

Your website should be responsive on every device (Mobile devices, iPads, Desktops). The performance should be consistent through all of them.

4. Navigation

Users should be able to easily find their way around your site with a few easy clicks.

5. Design

Your design should immediately grab your users’ attention without being overly distracting. Simplicity is key!